Repackaging a website
Performance Packing is a small packaging company based in Piedmont, SC. The website was the original since 2002. They wanted to modernize their website but also wanted to highlight their capabilities.
Picture is Worth a Thousand Words
The original website was lacking photos of their products. I recommended to them that we get photos and even videos of products and processes.
A Way With Words
A test was run asking users “Where would you click to find out more about what the company does?” The 2 tests run tested “Capabilities” vs “Services.” There was less variability under “Services” which makes it the recommended choice as Performance Packaging requested to highlight capabilities.
Next Steps
After reviewing, Performance Packaging has requested a UI redesign as well as showcasing products and services on their homepage.