Crowdfund Baltimore

Designing for the local economy and future investors.

Crowdfunding the Charm City

Crowdfunding Baltimore is a sub division of Crowdfund Mainstreet. They are creating a Baltimore specific website and want the design to reflect the city.

Reviewing Other Organizations

After reviewing other crowdfund sites, it was clear that we had to market to 2 groups: investors and small businesses.

Crowdfunding sites like Kickstarter and Mainvest use statistics, inspiring headlines, and social influence to inspire others to invest.

Investors and Building Community

These sections were added to showcase the categories of local investments as well as CTAs targeted to both businesses and investors. Prospective investors and entrepreneurs will feel compelled to either invest or use Crowdfund Baltimore as a way to gain funding.

A strong emphasis on local community, showing areas that investors can invest, and providing CTA’s will increase conversions.

Next Steps

Crowdfund Baltimore has expressed interest in including statistics for further social proof. We are exploring ideas on showing the number of businesses, investors, or other metrics that show social proof.

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